![]() Grab attention with movement on your homepage.Create a value statement and lead with it.This is done with visual examples of the various devices their platform works on - smartphones, desktops, and card readers. They take their marketing a step further by showcasing how versatile their product is. A key way they do this is by using strong social proof with phrases like “millions of businesses” and logos of their clients. Stripe credits itself as being a high-tech company, which is reflected in their web design choice of brightly coloured moving graphics that automatically draw users in.Īnother attractive feature is their copy, which is centred around customers building belief in Stripe. What are their standout website features? It’s an integrated suite of payment products that equips companies to accept payments online and in person. Stripe is a payments infrastructure for the internet. If your brand is well-known, you can afford to place sign-ups near the top of your homepage.Give clear information about prices and plans.In a recent update, they introduced the tagline “everything you need for work, all in one place” - an effective and catchy tagline for their product. Simplicity also draws attention to their friendly sign-up forms to improve conversions.ĭropbox updated their website recently to keep their copy and design fresh and contemporary. What are their standout website features?ĭropbox’s website design is simple and slick, which is critical when 89% of consumers choose a competitor over a brand with poor UX. Providing solutions to remote workflow and secure storage challenges in one unified place is what Dropbox is all about. Incorporate animations that visually demonstrate your product.Be explicit about your product’s value and USP.Slack also offers an informative video that showcases their platform, leveraging the 88% more time users spend on pages with video - a great example of effective user experience (UX) design. They exhibit their best feature and then have a call-to-action (CTA) button with the option to “see all features”. They also don’t bombard users with too much information. They don’t shy away from telling potential customers why they’re “unlike email” and they address pain points right at the top of the page. Slack’s website copy teaches users what their product is about from the get-go. Their tool enhances efficiency and team relationships for businesses of all sizes. Slack - a communication tool offering improved team efficiency - is first up on our list of inspiring websites. We’re going to take a look at the best websites so far in 2022 to give you the head start you need in having a website just as good as theirs. Getting the balance between eye catching content and practicality is no small feat, but it will make all the difference in attracting potential customers.Ĭonstructing the most effective B2B SaaS website requires decision after decision and it can be tough to know where to start. It’s undeniable that a well-executed website is a deal breaker for a customer looking to invest in a B2B SaaS brand maybe even without them knowing it.
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